Careers
Email Marketing Specialist (on-site)
Traxxas is looking for an Email Marketing Specialist that will be responsible for building, distributing, and measuring our DTC and B2B email campaigns. This role will collaborate with marketing leadership and other department leads to provide accurate copy, engaging designs, and organized reporting that support the success of our GTM and Marketing Communications strategies.
- This is an on-site, FT position located in our McKinney HQ five days a week.
- Please provide your requested salary range when applying.
- This role reports to the Head of Marketing Operations.
- No third-party recruiters please.
RESPONSIBILITIES
- Drive the creation, testing, distribution, and measurement of our marketing emails.
- Own the day-to-day operation of our email marketing platform.
- Assure our email lists are segmented correctly, accurate, and compliant.
- Provide timely and organized performance metrics surrounding our emails and lists.
- Collaborate on improvements to the deliverability and performance of our emails.
REQUIREMENTS
- Portfolio of corporate emails you have built.
- 3-5 years of corporate experience in a similar role with email marketing platforms.
- Working knowledge of HTML and CSS pertaining to email construction and deliverability.
- Strong knowledge of email and privacy standards (e.g. CAN-SPAM, GDPR, CCPA, and CASL)
- Expert at tracking, optimizing, and reporting email performance metrics.
- Comfortable in a fast-paced environment with shifting priorities and changing deadlines.
- Extremely detailed with excellent grammar.
- Strong prioritization, organization, and time management skills.
- Familiar with marketing automation best practices.
- Familiar with Google Analytics campaign tracking
- Undergraduate degree in marketing, communications, or a related field. Bonus Experience
- Basic Photoshop skills
- Business experience in an enthusiast-driven industry such as RC or automotive.
- Business experience in a B2B2C model.
- Business experience in B2C or DTC ecommerce.